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Nintendo Fandom: Kenichiro Ashida A day in the life of a Nintendo hardware designer From GameCube to Wii: How an influential designer made his mark on the industryMissing: denim.

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Kenichiro Ashida, a researcher and developer at Japanese entertainment giant Nintendo, is the man behind the GameCube and Wii video game consoles, and on a wider scale, the Missing: denim.

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At a recent press interview, Ashida Kenichiro, chief of hardware design at Nintendo Japan, gave a detailed account on the design and evolution process of the Missing: denim.

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Ken'ichiro Ashida led the design of the Nintendo DS and Wii, two of the top-selling game consoles of all time.